No more duct-taping a logo to a dream and hoping it holds. Build a complete system to create and refine your brand.
Yeah okay, you have a logo, cool. What's the brand about?
A Sela Cove Beta Program, limited spots
Quick. That's all you wanted. "Get a logo out there fast, and I'm good." Then reality hit: wrong move. Thousands of dollars later, you're still looking like a lost puppy, because everyone you asked gatekept the one thing that actually would've helped.
Reality Check 03.
You were excited when you started this business. Now you'd rather erase yourself from the picture than send someone to your own website.
Reality Check 02.
A Canva template. A flashy Etsy logo with zero direction behind it. These are the potholes you keep hitting. Surprised you haven't fallen off yet.
Reality Check 01.
Do any of these ring a bell??
That's why I'm doing this beta. So you get exactly what I needed, without the eye popping price tag that came with it.
Who told you this had to be a solo project?
I used to be a wedding photographer trying to DIY my own brand. I tried everything. By the end, I wasn't tired. I was done.
Then I hired a real brand designer, once, and something clicked that never had before. I put my actual logo on marketing materials and client galleries without flinching. I still fall in love with it every time I look at it. That wasn't luck. That was magic.
That's the whole reason Sela Cove exists. Most new business owners don't know the difference between a logo and a brand, and nobody's ever bothered to explain it, mostly because the people who do explain it charge $5k and up. Couldn't swing that as a new small business owner, still can't, and don't want you stressing over that kind of price tag either.
Occupy fingerstache lyft, offal mixtape adaptogen plaid meh. Hashtag gochujang schlitz cliche.
Time back
The site is finished. You're not opening the editor again in three months to 'just tweak one thing
No more fixing it again
The cringe is gone. You stopped holding your breath every time someone pulls up your website.
The cringe is gone
WHAT YOU NEED // WHAT YOU NEED // WHAT YOU NEED // WHAT YOU NEED // WHAT YOU NEED // WHAT YOU NEED //
A 6–8 week, one-on-one process. We start with brand clarity. Who you are, who you're for, what you actually do. (Don't worry, you're not doing this alone in a Google Doc at 11pm. I'm reading every answer.) That's where your actual brand comes from: two logo options, three colors, two fonts. Once that's locked, it becomes a real 3-page Showit website, built from everything we just figured out. No diploma at the end. Just a business that finally looks like the one you're actually running.
The Foundational Brand Reboot
SO LET ME INTRODUCE:
Fill out the application. I actually read every one myself. If I need more from you before your spot's locked in, I'll reach out directly. No black hole. No radio silence. Once you're in, you're in.
Book Your Spot
A real conversation, just us. You tell me what you actually want, not what you think you're supposed to say.
We Talk It Out
A shared Google Doc, one part at a time. You answer, I read it, I tell you what's actually working and what's not, and we move to the next part together. This is the work everyone skips.
We Build Brand Clarity, Together
Everything from the questionnaire and our talks turns into two logo options, three colors, two fonts. From there: your actual 3-page Showit website, built to match.
Website Build Time
Beach-loving, mountain-hiking, living in Virginia wine country with my husband, our three now-adult sons, and three dogs. Military retirement got me here. Turns out I love this stay-at-home-mom thing more than I expected to.
But the itch came back. Not for ABA this time. I pulled out an old camera and started taking pictures instead, and that ran for a few good years.
Then it hit me: I was struggling, everyone around me was gatekeeping, and I wasn't any better off than when I started. My noggin would not stop turning that over.
That's when Sela Cove showed up. Built to help small business owners, moms, dads, and anyone young and talented trying to actually make it happen.
I've walked through all of it. More than once.
I'm here to be what you need. A guide out of the dark and into the light. Preferably at the beach.
So, Who Am I When I'm Not Talking About Brands?
- Tia, Ink & Balance Bookkeeping
You're really helping me define and articulate my brand. This exercise is giving me a whole new perspective on my business. I didn't realize how much this workbook would help me uncover so many layers I'd overlooked. It's like therapy for business."
A little further in:
"Just got the SEO tracker and wow this is gold! So many great tips and a wealth of information! I like that it gives me a list of steps I can work toward to make sure I'm gaining more visibility on the web."
From Tia, partway through her own Brand Clarity Doc:
12 Instagram templates, built to match your brand
In exchange for a reduced rate, all I ask is your honest feedback and permission to feature your gorgeous new brand in my portfolio. That's it. You get the clarity, the brand, and the website. I get to do the work I love and show it off a little. Sounds like a pretty good deal, if I do say so myself
1 Payment of
$400
Pay Monthly
Pay In Full
2 Payments of
$225
With Purchase, You Get:
The Brand Clarity Google Doc process, worked through together, one part at a time
Direct communication throughout: email, Instagram DMs, and video calls if you get stuck
1 primary logo, plus a sub-mark or wordmark
3 brand colors, 2 fonts
A mini brand guide, mood board included
Your brand foundation, for a damn good price
You got thirty seconds. Not sixty, not forty-five, thirty.
Grab The One-Sentence Clarity Workbook that helps you explain what you do.
Download now
Can't wait for you to join!
Here's what a beta actually is, since nobody ever bothers explaining this part. I'm doing this at a reduced rate because I don't have a stack of finished case studies for this exact offer yet. So I'm charging half, and in return, I get to actually show off your brand once it's done, and you tell me the truth about how the whole thing felt. That's the deal. Damn good one too, if you ask me.
Here's what that actually means for you: my reputation on this offer rides on your project turning out incredible. That's real motivation, not a customer-service line. I want your brand to be the one that makes the next person go "wait, I need that."